With the popularity of word-of-mouth marketing, influencers got their name for a reason - they influence the public opinion and have the power to consecrate brands, products, and other creators. #CrocChallenge is still a popular hashtag, and people love the opportunity to show off what they can do with their Crocs.
In fact, 59% of respondents to a recent Stackla poll said that they see UGC as the most authentic type of content, and it’s also extremely effective at boosting your reach to new eyes.Ĭrocs kicked off their TikTok debut with a challenge - the #ThousandDollarCrocs challenge, which dared Crocs wearers to show how they’d customize their Crocs - and they haven’t slowed down since.
Launching your own challenge is a great way to encourage user-generated content from your followers. Whether we are talking about lip-syncing videos, or smaller everyday hashtag challenges, there are lots of people that engage with this type of content in creative ways. If there’s one thing TikTok users love, that would be the trending challenges.
You can take advantage of your own story when creating engaging videos for TikTok. Or check out the way that Gilly Munoz is creating personal videos, presenting his entrepreneurial journey as a 26-year old small business owner. This type of educational content is also an engaging one! Even everyday tasks can become great storytelling TikTok ideas! Owners Glenn and Lori Poole mix videos of delicious food with stories about their restaurant, and they share tips on their small business owners’ life. One small business that turned itself around through storytelling is Izola’s Country Cooking, a Southern comfort food restaurant that started using TikTok videos to tell its story during the COVID-19 lockdown. This way, you can share the story of your video through the minor edits. No matter what social media platform you’re using, storytelling is what it’s all about, because stories are how we make sense of the world around us.Ī suggestion of tool to use is Videoleap, which aids your storytelling journey offering tools like a chroma key editor, masks, and an audio mixer. The marketing team there is also great at repurposing the sea animal videos as shorter replay clips that continue to attract views, likes, and comments. Their animal videos have a unique style and many people find inspiration when watching their lives. The Aquarium of the Pacific in Los Angeles, California, uses TikTok Live every week to showcase different creatures in its collection, giving fans an intimate perspective on its sea animal community. Whether your live videos are educational content or simply daily routine videos, your audience will be more personally engaged with your content. Live videos are a great opportunity to connect to your audience, because viewers can comment and react, and you, as a TikTok creator, can (and should) respond in real time. In 2019, TikTok launched TikTok Live, which lets you livestream events, moments of your daily life, or anything you like. Celebrate your milestones with your community.Here are 10 TikTok content ideas for more reach and engagement: Now that you know content diversification is important on TikTok, it is time to start adjusting your content marketing strategy.Īre you ready to create some awesome TikTok content?
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For you to better organize your TikTok posts, you can split them into separate categories for a better mix of content.Ĭonnect your TikTok account to SocialBee and start scheduling your content on TikTok and other social media platforms while using our categories function! It’s true that you can’t please everyone all the time, but if you share a variety of content types, it’s more likely that each person will find something that appeals to them. Posting a range of TikTok videos helps keep your content looking fresh, and encourages your existing audience to check in regularly to see what’s new. Plus, a content strategy that contains a heterogeneous mix of TikTok video clips makes your brand stand out among the competition. You’ll get more followers when you produce content that can appeal to a broader section of TikTok users. But while stepping out of your comfort zone may be tough, it also brings rewards.įor example, diversifying your TikTok video content can help grab the attention of a wider audience and increase social media engagement. Once you’ve hit a video style or strategy that works for TikTok, it’s convenient to carry on in the same groove, especially if you got lucky and went viral. It’s always easy - and tempting - to stick to what you know. Why Is It Important to Diversify Your TikTok Video Content?
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